Packaging Design Protecting Products
In addition to making the product look presentable, packaging design should also be practical to ensure that it protects the product as well. This functionality is especially beneficial for items that are liquid or fragile. Before a product is displayed for consumer purchase, it needs to be manufactured and packaged sufficiently well to handle the journey from factory to shelf. Most breakfast cereals are packaged in thin, yet durable, cardboard boxes. Not only can information be easily displayed on the packaging (e.g., promotional, advertising, and nutrition facts), but the boxes can be easily stacked, stored, and shipped to your local grocery store while securing the contents of the product itself.